Alpine's History

Since its establishment on 10 May 1967, Alpine has strived to develop technologies that can support the development and evolution of the automotive industry. The accumulation of its efforts have become its business strengths today, and its guideline for the future.
Alpine's starting point had been the development of technologies that can provide backend support for its clients. Thereafter, it began to provide customers with products under its in-house brands, and developed the Alpine that we see today.
We believe that our strength is underpinned by the accumulation of each and every technology, as well as each and every step that has supported our customers.

  • Alps Motorola Era

    Alps Motorola Co., Ltd., the forerunner of the present Alpine, was established in 1967 as a joint company between Alps Electric and Motorola, Inc.
    Manufacturing activities accelerated in tandem with the launch of the first in-house product, "Handy-8."

  • Beginnings of Alpine

    In 1978, sales subsidiaries were established in Germany and the United States. In the same year, the company name was changed to the present Alpine Electronics, Inc.

  • Growth of Alpine

    Alpine shares listed on the first section of the Tokyo Stock Exchange.
    Became the first car audio manufacturer to commence production in Dandong, China, and established a production center in Reynosa, Mexico.

  • Alpine Vision 2005 Era

    First Japanese car audio manufacturer certified for ISO/TS 16949, a quality management standard for the automotive industry.
    In 2003, the Alpine brand celebrated its 25th anniversary.

  • Alpine Vision 2015 Era

    First in the industry to launch head units that are compatible with Apple's iPod, and first to launch aftermarket sales of the 9-inch navigation system, BIG X in Japan.
    Actively entered the Asia and Middle East markets to develop sales subsidiaries where economic growth has been forecasted.

  • Alpine Vision 2020 Era

    Alpine Vision 2020 program, a seven-year plan to anticipate and adapt to increasing economic and environmental changes.


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